{"product_id":"purposeful-brands","title":"Purposeful Brands","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;FINALIST: \u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt;2024 International Book Awards - Business: Marketing \u0026amp;amp; Advertising\u0026lt;\/i\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt; Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Purposeful Brands\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt; Written for branding, marketing and communications professionals in both new and established brands of all sizes, \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Purposeful Brands \u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt; Featuring original research, case studies and examples from leading brands including Abercrombie \u0026amp;amp; Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483580277109,"sku":"9781398609839","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398609839.jpg?v=1786178800","url":"https:\/\/backstory.london\/products\/purposeful-brands","provider":"Backstory","version":"1.0","type":"link"}