{"product_id":"penguins-on-the-couch","title":"Penguins on the Couch","description":"Penguin Books' extensive and affordable non-fiction list brought psychological ideas to a mass-market British readership. Even modestly successful titles sold thousands of copies per annum, while best sellers could sell hundreds of thousands over their lifetime. Covering a period from the mid-1940s to around 1980, Penguins on the Couch shows how psychological ideas were filtered and shaped by the inner life of Penguin Books as a commercial publisher with a commitment to professionalism, public education, and progressive politics. Penguin supplied and built a market for psychological knowledge in an era when these ideas were increasingly important – in clinical settings, in childcare and education, in progressive politics, and in the need to make sense of one's life as an autonomous individual.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57502229922165,"sku":"9781009487566","price":14.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/penguins-on-the-couch","provider":"Backstory","version":"1.0","type":"link"}