{"product_id":"one-insane-idea","title":"One Insane Idea","description":"How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57593892962677,"sku":"9780143478614","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780143478614.jpg?v=1790000670","url":"https:\/\/backstory.london\/products\/one-insane-idea","provider":"Backstory","version":"1.0","type":"link"}