{"product_id":"merch","title":"Merch","description":"Through thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep.     Merchandise has always been branding’s quiet companion — from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.     Merch: We Love Our Customers boasts eight distinct cover designs, each adorned with a unique image.     Please note, orders will be fulfilled at random and a variety of jackets is not guaranteed.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510025560437,"sku":"9781915392152","price":25.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/merch","provider":"Backstory","version":"1.0","type":"link"}