{"product_id":"maucher-and-malik-on-management-maxims-of-corporate-management-best-of-helmut-maucher-s-speeches-essays-and-interviews","title":"Maucher and Malik on Management – Maxims of Corporate Management – Best of Helmut Maucher´s Speeches, Essays and Interviews","description":"They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492344340853,"sku":"9783593500256","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783593500256.jpg?v=1786529181","url":"https:\/\/backstory.london\/products\/maucher-and-malik-on-management-maxims-of-corporate-management-best-of-helmut-maucher-s-speeches-essays-and-interviews","provider":"Backstory","version":"1.0","type":"link"}