{"product_id":"marketing-metrics","title":"Marketing Metrics","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Marketing Metrics\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Covering the range of new global laws that impact consumer privacy and data collection and usage, \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Marketing Metrics\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483576639861,"sku":"9781398606593","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398606593.jpg?v=1786178780","url":"https:\/\/backstory.london\/products\/marketing-metrics","provider":"Backstory","version":"1.0","type":"link"}