{"product_id":"marketing-communications-1","title":"Marketing Communications","description":"Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors\/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57490148327797,"sku":"9781861521965","price":103.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781861521965.jpg?v=1786442034","url":"https:\/\/backstory.london\/products\/marketing-communications-1","provider":"Backstory","version":"1.0","type":"link"}