{"product_id":"marketing-at-velocity-1","title":"Marketing at Velocity","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;Marketing at Velocity\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories.\u0026lt;br\u0026gt;Written by brand and marketing strategist \u0026lt;b\u0026gt;Arnt Eriksen\u0026lt;\/b\u0026gt;, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Drawing on field-tested frameworks including the \u0026lt;b\u0026gt;One Rule Formula\u0026lt;\/b\u0026gt;, \u0026lt;b\u0026gt;Velocity Loops\u0026lt;\/b\u0026gt; and the \u0026lt;b\u0026gt;Decentralized Brand Scorecard\u0026lt;\/b\u0026gt;, this book equips leaders to:\u0026lt;br\u0026gt;- Build      compounding brand momentum   Apply      AI to improve precision \u0026lt;br\u0026gt;- Turn      community into strategic advantage \u0026lt;br\u0026gt;- Strengthen      leadership through frameworks \u0026lt;br\u0026gt;- Implement      practical actions quickly \u0026lt;br\u0026gt;\u0026lt;br\u0026gt; Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, \u0026lt;b\u0026gt;Velocity Marketing\u0026lt;\/b\u0026gt; gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Themes include:\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt; brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503705563509,"sku":"9781398631250","price":56.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/marketing-at-velocity-1","provider":"Backstory","version":"1.0","type":"link"}