{"product_id":"make-marketing-matter","title":"Make Marketing Matter","description":"\u003cp\u003e\u003cstrong\u003eStop justifying marketing. Start architecting growth.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eToo often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended.\u003c\/p\u003e \u003cp\u003eThere is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes.\u003c\/p\u003e \u003cp\u003eFor a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn’t understand marketing’s complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing’s strategic role, justify budgets and architect growth.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507648602485,"sku":"9781805760214","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781805760214.jpg?v=1787042657","url":"https:\/\/backstory.london\/products\/make-marketing-matter","provider":"Backstory","version":"1.0","type":"link"}