{"product_id":"key-to-talent","title":"Key to Talent","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Build a talent strategy that fuels growth, performance and long-term organizational value.\u0026lt;\/b\u0026gt; \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;The Key to Talent \u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;is a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance. Written by \u0026lt;b\u0026gt;Matthew Jeffery\u0026lt;\/b\u0026gt;, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also  explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle. \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Blending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI. Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach. \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;You'll learn how to: \u0026lt;br\u0026gt;- Position talent strategy as a driver of growth and competitive advantage \u0026lt;br\u0026gt;- Build a data-driven EVP and employer brand that attracts scarce skills \u0026lt;br\u0026gt;- Design bias-free, human-centred hiring and assessment processes \u0026lt;br\u0026gt;- Enable skills-based hiring, internal mobility and long-term retention \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;With clear metrics, practical frameworks and guidance on leading through change, \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;The Key to Talent \u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;helps senior leaders create resilient, inclusive and future-ready talent systems that deliver sustained performance in an AI-enabled business environment. \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Themes include:\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt; talent strategy, employer branding, employee value proposition, skills-based hiring, inclusive talent, AI and the talent lifecycle, workforce analytics, business-led HR\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503654412661,"sku":"9781398629639","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398629639.jpg?v=1786867363","url":"https:\/\/backstory.london\/products\/key-to-talent","provider":"Backstory","version":"1.0","type":"link"}