{"product_id":"key-business-analytics","title":"Key Business Analytics","description":"\u003cp\u003e\u003cem\u003eKey Business Analytics\u003c\/em\u003e will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.\u003c\/p\u003e \u003cp\u003eIt includes analysis techniques within the following categories:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eFinancial analytics – cashflow, profitability, sales forecasts\u003c\/li\u003e  \u003cli\u003eMarket analytics – market size, market trends, marketing channels\u003c\/li\u003e  \u003cli\u003eCustomer analytics – customer lifetime values, social media, customer needs\u003c\/li\u003e  \u003cli\u003eEmployee analytics – capacity, performance, leadership\u003c\/li\u003e  \u003cli\u003eOperational analytics – supply chains, competencies, environmental impact\u003c\/li\u003e  \u003cli\u003eBare business analytics – sentiments, text, correlations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eWhat is it?\u003c\/li\u003e  \u003cli\u003eWhen should I use it?\u003c\/li\u003e  \u003cli\u003eHow do I use it?\u003c\/li\u003e  \u003cli\u003eTips and pitfalls\u003c\/li\u003e  \u003cli\u003eFurther reading\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483324850549,"sku":"9781292017433","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292017433.jpg?v=1786178460","url":"https:\/\/backstory.london\/products\/key-business-analytics","provider":"Backstory","version":"1.0","type":"link"}