{"product_id":"identity-and-emergence-of-k-pop","title":"Identity and Emergence of K-pop","description":"\u003cp\u003e\u003cb\u003eBy analyzing the various factors contributing to K-pop’s unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop''s unique position within the global music industry.\u003c\/b\u003e\u003cbr\u003eIn addition to exploring K-pop''s identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop’s strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop’s global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507779871093,"sku":"9781666946154","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781666946154.jpg?v=1787042919","url":"https:\/\/backstory.london\/products\/identity-and-emergence-of-k-pop","provider":"Backstory","version":"1.0","type":"link"}