{"product_id":"high-impact-content-marketing-1","title":"High-Impact Content Marketing","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;High-Impact Content Marketing \u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Written by \u0026lt;b\u0026gt;Purna Virji,\u0026lt;\/b\u0026gt; a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;You'll learn how to:\u0026lt;br\u0026gt;- Build high-impact content strategies aligned to revenue goals\u0026lt;br\u0026gt;- Apply behavioral science to increase engagement and conversion\u0026lt;br\u0026gt;- Measure ROI using attribution and revenue influence frameworks\u0026lt;br\u0026gt;- Integrate AI into content workflows responsibly and effectively\u0026lt;br\u0026gt;- Scale distribution across channels to maximize reach and performance\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503699730805,"sku":"9781398631014","price":51.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398631014.jpg?v=1786867409","url":"https:\/\/backstory.london\/products\/high-impact-content-marketing-1","provider":"Backstory","version":"1.0","type":"link"}