{"product_id":"guardrails","title":"Guardrails","description":"\u003cp\u003e\u003cstrong\u003eNeither hope nor denial are strategies for managing AI risk.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge – but so are the risks of new, faster routes to reputational damage.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGuardrAIls\u003c\/em\u003e bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage.\u003c\/p\u003e \u003cp\u003eDiscover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that you can actively maintain brand authenticity and stakeholder trust as you chart the path into the future.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507653058933,"sku":"9781805760382","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781805760382.jpg?v=1787042662","url":"https:\/\/backstory.london\/products\/guardrails","provider":"Backstory","version":"1.0","type":"link"}