{"product_id":"focus-groups-1","title":"Focus Groups","description":"Bridging the gap between theory and practice in a warm, accessible manner, this book addresses the whats, whys, and how-tos of designing, conducting, analyzing, and presenting focus groups in research and community settings. Key topics include when to use a focus group (versus when not to); group modes; purposive, convenience, and snowball sampling strategies; homogenous versus diverse group composition; managing group dynamics; and recruitment, incentives, and scheduling. The text describes different types of probes and analytic approaches--such as thematic, content, conversational, and poetic analysis--along with ways to represent data, present quotes, and address data quality issues. Illustrated with annotated excerpts from real focus groups, the book highlights feminist, critical, and community-based participatory approaches, in addition to traditional approaches. Chapter objectives, tables and planning guides, and ethical reflection questions support learning.","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57680003727733,"sku":"9781462549504","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682655674741,"sku":"9781462566020","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781462566020_c21841b9-f564-4401-8a67-d8ef4097d829.jpg?v=1792511569","url":"https:\/\/backstory.london\/products\/focus-groups-1","provider":"Backstory","version":"1.0","type":"link"}