{"product_id":"financial-management-explained","title":"Financial Management Explained","description":"\u003cp\u003e\u003cb\u003eThe difference between success and failure isn't your idea. It's your financial decisions.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost businesses don't fail because of bad ideas. They fail because of poor financial management. Too often, entrepreneurs, executives, and investors operate without a clear understanding of the principles that truly drive business performance, corporate wealth creation, and long-term success.\u003c\/p\u003e \u003cp\u003eThis book is your advantage.\u003c\/p\u003e \u003cp\u003eThrough twenty engaging conversations between a budding entrepreneur and a seasoned banker, complex financial concepts are transformed into clear, practical insights you can immediately apply. No jargon. No abstraction. Just real-world understanding delivered with clarity and rigor by a trusted mentor who will show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Spot what really drives performance, and what doesn't. \u003c\/li\u003e \u003cli\u003e Avoid the hidden traps that destroy businesses. \u003c\/li\u003e \u003cli\u003e Make better strategic and operational decisions. \u003c\/li\u003e \u003cli\u003e Evaluate companies and investments with a sharper, more disciplined lens. \u003c\/li\u003e \u003cli\u003e Turn good ideas into lasting financial success. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're building, leading, or investing, this book will change the way you think about business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBecause in the end, it's not the best idea that wins, it's the best-managed one.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAncillary materials available for downloading on the publisher's website.\u003c\/b\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57504728744309,"sku":"9781606497784","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781606497784.jpg?v=1786953645","url":"https:\/\/backstory.london\/products\/financial-management-explained","provider":"Backstory","version":"1.0","type":"link"}