{"product_id":"essentials-of-health-behavior","title":"Essentials of Health Behavior","description":"\u003cp\u003eHealth promotion, education, and prevention programs share a common goal: driving meaningful changes in health behavior. \u003ci\u003eEssentials of Health Behavior: Social and Behavioral Theory in Public Health, Fourth Edition\u003c\/i\u003e equips readers with the critical foundation to understand, evaluate, and apply behavioral theories in real-world public health practice.\u003c\/p\u003e \u003cp\u003eWritten in clear, approachable language, this text introduces the core social and behavioral theories that shape our understanding of health-related behaviors and inform effective health promotion strategies. Through compelling real-world examples across a range of settings, it illustrates how these theories translate into practical interventions that improve population health. Now in its Fourth Edition, this essential text has been thoroughly updated to reflect the latest research, data, and technologies shaping health promotion practice today.\u003c\/p\u003e \u003cp\u003eThe new edition delivers expanded insights and practical tools to meet the evolving challenges of public health. Highlights include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Enhanced coverage of communication strategies to address the rapidly changing digital and media landscape, including strategies for combating misinformation. \u003c\/li\u003e \u003cli\u003e Updated and expanded discussion of key behavioral theories, such as Social Support Theory, Social Norms Theory, and Diffusion of Innovations Theory. \u003c\/li\u003e \u003cli\u003e Fresh examples and case studies that bring concepts to life and illustrate real-world applications. \u003c\/li\u003e \u003cli\u003e Broader exploration of current health issues, including the impact of COVID-19 on public health practice. Integration of national frameworks and goals, including references to Healthy People 2030 and the latest public health communication models. \u003c\/li\u003e \u003c\/ul\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503826805109,"sku":"9781284309560","price":61.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781284309560.jpg?v=1786867539","url":"https:\/\/backstory.london\/products\/essentials-of-health-behavior","provider":"Backstory","version":"1.0","type":"link"}