{"product_id":"essentials-of-entrepreneurship-and-small-business-management-global-edition","title":"Essentials of Entrepreneurship and Small Business Management -- Global Edition","description":"\u003cp\u003e\u003cstrong\u003eEssentials of Entrepreneurship and Small Business Management\u003c\/strong\u003e is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e10th Edition \u003c\/strong\u003ereflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483337662837,"sku":"9781292482675","price":77.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/essentials-of-entrepreneurship-and-small-business-management-global-edition","provider":"Backstory","version":"1.0","type":"link"}