{"product_id":"employee-engagement-strategies-for-l-d","title":"Employee Engagement Strategies for L\u0026D","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Turn learning into a strategic driver of performance by creating real demand across your workforce.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;Driving Demand for Learning\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; by \u0026lt;b\u0026gt;Ashley Hinchcliffe \u0026lt;\/b\u0026gt;is a practical guide for mid-to-senior L\u0026amp;amp;D professionals, learning leaders and talent development managers who need to close the gap between learning investment and business performance.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Focusing on demand generation, it explains how to position, promote and optimize learning so it competes effectively for employee attention. Using behavioral science, campaign thinking and real-world examples from organizations including Expedia, TikTok, Google, HSBC, BT and Sainsbury's, this book provides a clear framework to align learning with measurable business outcomes.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;You will learn how to:\u0026lt;br\u0026gt;- Build demand for learning across your workforce\u0026lt;br\u0026gt;- Compete for attention in busy, distracted environments\u0026lt;br\u0026gt;- Apply behavioral science to influence engagement\u0026lt;br\u0026gt;- Align learning metrics with productivity and revenue\u0026lt;br\u0026gt;- Continuously optimize learning using data insights\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Driving Demand for Learning\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; equips you with the skills to reposition L\u0026amp;amp;D as a strategic driver of performance, ensuring learning delivers measurable business value.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Themes include: \u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt;learning engagement, demand generation, L\u0026amp;amp;D strategy, behavioral science, workforce development, learning analytics\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503692587381,"sku":"9781398630826","price":32.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/employee-engagement-strategies-for-l-d","provider":"Backstory","version":"1.0","type":"link"}