{"product_id":"deliberate-creativity","title":"Deliberate Creativity","description":"\u003cp\u003e\u003cstrong\u003eWARNING:\u003c\/strong\u003e This book WILL make you more creative! If you are totally cool with being average, and having sucky-ideas, then DO NOT read this book.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWe''ve all been lied to. So-called gurus and experts have repeatedly told us that ideas are a dime-a-dozen, and that only the execution of an idea matters. The truth is, executing on a bad idea will almost always guarantee a failed result. But here''s the rub…most of us are never taught how to develop good ideas; yet it is expected of us in our everyday work and life. Ideas are the answers to helping solve our most pressing questions.  I believe we all have the hidden potential to creatively excel if deliberately trained. After all, \u003cstrong\u003emost bad ideas are simply underdeveloped good ideas\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThis book – based on experience-based principles methodologies – will help you think differently and cultivate a creative advantage over others. It will serve as a practical guide to help boost your creative performance and maximize your return on ideas.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57504799457653,"sku":"9781646870271","price":20.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781646870271.jpg?v=1786953717","url":"https:\/\/backstory.london\/products\/deliberate-creativity","provider":"Backstory","version":"1.0","type":"link"}