{"product_id":"crm-in-action","title":"Crm in Action","description":"\u003cp\u003eWritten in Dr. Wong''s vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. \u003c\/p\u003e\u003cp\u003eAdvance Praise for \u003ci\u003eCRM in Action\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \"This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.\"\u003cbr\u003e-Ekaterina Leonova, Sweden\u003c\/p\u003e\u003cp\u003e \"Readers will gather from Dr Wong''s experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.\"\u003cbr\u003e-Hoo Chee Wai, Singapore\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57484136120693,"sku":"9781450279888","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781450279888.jpg?v=1786266172","url":"https:\/\/backstory.london\/products\/crm-in-action","provider":"Backstory","version":"1.0","type":"link"}