{"product_id":"competitiveness-of-smes-in-hospitality-and-tourism","title":"Competitiveness of SMEs in Hospitality and Tourism","description":"\u003cp\u003eThe tourism industry globally is fuelled by small and medium-sized enterprises (SMEs), whose ability to adapt, innovate, and create value is at the heart of the long-term development of the industry. In an era shaped by digital transformation, global crises, climate change, competitiveness is being redefined beyond traditional measures growth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCompetitiveness of SMEs in Hospitality and Tourism\u003c\/em\u003e pushes the frontiers of this new understanding through three interrelated perspectives: Quality of Life and Sustainability, which highlights the role of SMEs in creating social value and supporting inclusive development; Innovation and Technology, which investigates how new technologies and business models improve competitive performance; and Strategy and Resilience, which explores how companies cope with uncertainty and build collaborative pathways for sustainable development. This book provides new insights into SME competitiveness with a global and interdisciplinary approach.\u003c\/p\u003e\u003cp\u003eThe book series \"\u003cem\u003eNew Perspectives in Tourism and Hospitality Management\u003c\/em\u003e\" positions organizational change and behaviour in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism\/hospitality management.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510139429237,"sku":"9781837424979","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781837424979.jpg?v=1787130468","url":"https:\/\/backstory.london\/products\/competitiveness-of-smes-in-hospitality-and-tourism","provider":"Backstory","version":"1.0","type":"link"}