{"product_id":"communication-principles-and-practices-public-perception-and-message-effectiveness","title":"Communication Principles and Practices, Public Perception and Message Effectiveness","description":"This project provides WERF subscribers with a state-of-knowledge report that is a synthesis of existing work and provides guidance on effective risk communication practices, public perception and message effectiveness. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eCommunication principles are applicable to a wide variety of potential health and environmental risks; however, the report is written with a focus on trace organic compounds. Project findings are drawn from: 1) a focused literature review of communication materials published in the environmental industry; 2) documents describing risk communication practices in other industries (nuclear energy, chemical manufacturing and the pharmaceutical industry) which culminated in several “lessons learned” that are relevant to trace organic compounds; 3) coding and systematic analysis of approximately 25 recent media articles pertaining to trace organic compounds focused on vocabulary and imagery, key messages, and the articles’ likely impact on the public; and 4) interviews with water and wastewater utility representatives to better understand their existing communication and outreach programs, interaction with the public and media and perspectives on communications needs. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePrinciples described in this report can be used to convey a wide variety of messages to help municipalities better communicate with the media and public. Recommendations for utilities and ideas for future research specific to trace organic compounds are also provided.\u003c\/div\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57490246926709,"sku":"9781843393504","price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781843393504.jpg?v=1786442132","url":"https:\/\/backstory.london\/products\/communication-principles-and-practices-public-perception-and-message-effectiveness","provider":"Backstory","version":"1.0","type":"link"}