{"product_id":"chinas-cultural-soft-power-1","title":"China''s Cultural Soft Power","description":"\u003cp\u003e\u003cb\u003eExplores China’s cultural soft power by examining the rise and fall of Confucius Institutes in the United States.\u003c\/b\u003e\u003cbr\u003eThrough interviews with Confucius Institute personnel, Shao-cheng Sun analyzes the reasons these institutes succeeded or failed, their effectiveness at improving China’s image in the United States, and the results of their closure. \u003cbr\u003eThese institutes acted as a cultural ambassador: seeking foreign partners, enhancing China’s status, and increasing its human capital. The U.S. government, mass media, and scholars have kept a watchful eye on the proliferation of the institutes. While the institutes highlighted the positive aspects of China, Sun explores why they were ultimately not effective. \u003cbr\u003eThis book provides a complete picture of the institutes’ collapse amid tension between the U.S. and China. It offers a full-cycle analysis of their enterprise in the U.S., from its origins in the early 2000s through 2026.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507812671861,"sku":"9781666956658","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781666956658.jpg?v=1787042952","url":"https:\/\/backstory.london\/products\/chinas-cultural-soft-power-1","provider":"Backstory","version":"1.0","type":"link"}