{"product_id":"challenge-of-bric-multinationals","title":"Challenge of BRIC Multinationals","description":"\u003cp\u003eThis PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? \u003c\/li\u003e\n\u003cli\u003eThe empirical challenge: what marks the changing position of BRIC countries in the world economy? \u003c\/li\u003e\n\u003cli\u003eThe managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? \u003c\/li\u003e\n\u003cli\u003eThe policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57487778185589,"sku":"9781786353504","price":128.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781786353504.jpg?v=1786355002","url":"https:\/\/backstory.london\/products\/challenge-of-bric-multinationals","provider":"Backstory","version":"1.0","type":"link"}