{"product_id":"care-dare-share-be-fair","title":"Care, Dare, Share, Be Fair","description":"\u003cp\u003eFrom the design of the first Cyclone 30 cyclotron to the global recognition of proton therapy, the narrative follows a path marked by breakthroughs, crises overcome, and strategic rebounds. It explores the technical, financial, and human challenges faced by an academic start-up that grew into an international player, balancing boldness with rigour, applied research with industrial performance. But IBA is more than a technological pioneer: it is a corporate citizen committed to advancing the common good. Its model is based on balancing the interests of stakeholders—patients, employees, customers, shareholders, communities, and the environment. Its mission — “to protect, enhance, and save lives” — is made tangible through the thousands of patients treated, the hundreds of accelerators installed worldwide, and a culture deeply rooted in trust, transparency, and long-term vision. Beyond machines and markets, IBA is a mindset: an attentive and daring organisation, faithful to its roots yet firmly focused on the future.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492440678773,"sku":"9782390253884","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9782390253884.jpg?v=1786529285","url":"https:\/\/backstory.london\/products\/care-dare-share-be-fair","provider":"Backstory","version":"1.0","type":"link"}