{"product_id":"business-storytelling-from-hype-to-hack","title":"Business Storytelling from Hype to Hack","description":"\u003cp\u003eThe definitive little guide to understanding and using your ultimate communications hack.\u003c\/p\u003e \u003cp\u003eStorytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?\u003c\/p\u003e \u003cp\u003eMaking sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to \"hack\" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492199407989,"sku":"9781913738969","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781913738969.jpg?v=1786529026","url":"https:\/\/backstory.london\/products\/business-storytelling-from-hype-to-hack","provider":"Backstory","version":"1.0","type":"link"}