{"product_id":"building-brand-culture","title":"Building Brand Culture","description":"\u003cp\u003e\u003cb\u003eDeliver cultural relevance and commercial results by aligning proven brand strategy with community-led growth.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe world''s most influential brands don''t follow culture - they create it. This book shows how the world''s most influential brands drive cultural relevance and commercial performance simultaneously, by treating community as co-creator, not audience.\u003cbr\u003e\u003cbr\u003eWritten for CMOs, brand directors and senior marketing decision-makers, this book draws on strategic models, data-led thinking and expert interviews to demonstrate how leadership teams can build brands that remain relevant, differentiated and commercially effective. Through real-world examples and exclusive interviews with senior leaders at YouTube, Palace Skateboards, British Vogue, Chanel, Nike, Porsche, MTV and Bandit Running, brand strategist and creative consultant \u003cb\u003eZoe Clapp\u003c\/b\u003e how to transform brands into cultural institutions with lasting commercial impact.\u003cbr\u003e\u003cbr\u003eWritten for CMOs, brand directors, and marketing leaders navigating complexity at scale, this book provides a strategic framework for aligning brand vision with community-led growth. You''ll discover how to:\u003cbr\u003e\u003cbr\u003eYou will learn how to:\u003cbr\u003e- Apply      strategic models that balance brand equity and performance ROI\u003cbr\u003e- Structure authentic partnerships that drive cultural credibility and commercial returns \u003cbr\u003e- Balance creative risk-taking with governance in multi-stakeholder ecosystems \u003cbr\u003e- Design      brand experiences that deliver long-term value, not short-term noise\u003cbr\u003e- Make      informed leadership decisions that position your brand as a cultural force\u003cbr\u003e\u003cbr\u003eThis book equips senior leaders to move beyond tactical marketing debates and deliver brand strategies that shape culture, support growth and stand up to board-level scrutiny.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e brand strategy, community co-creation, cultural relevance, marketing leadership, brand governance, long-term brand value\u003c\/i\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503655723381,"sku":"9781398629677","price":32.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/building-brand-culture","provider":"Backstory","version":"1.0","type":"link"}