{"product_id":"brand-mover","title":"Brand Mover","description":"\u003cb\u003eBuild Advocates, Not Just Awareness\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMost brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBrand Mover: How to Lead Audiences from Apathy to Advocacy\u003c\/i\u003e, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing todays brands: customer indifference.\u003cbr\u003e\u003cbr\u003eDrawing on decades of agency leadership and client success stories spanning healthcare to hospitality, Paulenich introduces the Brand Mover model. The model guides customers through four critical emotional stages: Apathy, Awareness, Alignment, and Advocacy.\u003cbr\u003e\u003cbr\u003eInside, youll discover:\u003cbr\u003e\u003cul\u003e \u003cli\u003eHow to break through the noise in an oversaturated marketplace\u003c\/li\u003e \u003cli\u003eAlign brand strategy with authentic storytelling\u003c\/li\u003e \u003cli\u003eCreate emotional signals that resonate across every touchpoint\u003c\/li\u003e \u003cli\u003eTransform passive customers into active brand champions\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWritten for CMOs, marketing directors, and business leaders who recognize that sustainable growth comes from relationships, not just transactions, \u003ci\u003eBrand Mover\u003c\/i\u003e provides actionable strategies grounded in real-world results. Whether youre launching a new brand, revitalizing an established one, or seeking to deepen customer relationships, this book shows you how to move audiences from indifference to advocacyand build a brand that people genuinely care about.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57536511148405,"sku":"9798897010202","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9798897010202.jpg?v=1788186459","url":"https:\/\/backstory.london\/products\/brand-mover","provider":"Backstory","version":"1.0","type":"link"}