{"product_id":"big-brand-marketing","title":"Big Brand Marketing","description":"\u003cp\u003e\u003cb\u003eLooking to create a memorable marketing campaign, but lacking the inspiration and the budget? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn an era where internet virality can make or break your business, original marketing is essential to your brand’s success. Yet, it can be hard to gain the traction your brand deserves when you’re a small team, on an even smaller budget. \u003ci\u003eBig Brand Marketing\u003c\/i\u003e breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.\u003cbr\u003e\u003cbr\u003e In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony’s Chocolonely, \u003ci\u003eBig Brand Marketing\u003c\/i\u003e features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBig brand marketing – but on a budget.\u003c\/b\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503784141173,"sku":"9781350592056","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781350592056.jpg?v=1786867495","url":"https:\/\/backstory.london\/products\/big-brand-marketing","provider":"Backstory","version":"1.0","type":"link"}