{"product_id":"art-of-the-chair","title":"Art of the Chair","description":"\u003cp\u003eRunning a barbershop isn’t just about cutting hair–it’s about leading, building, strategizing, and commanding.\u003c\/p\u003e\u003cp\u003eIn the tradition of The Art of War, this book gives modern barbershop owners – and those who aspire to be – a battlefield manual for survival, success, and dominance in major city markets like Los Angeles.\u003c\/p\u003e\u003cp\u003eInside these pages you’ll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to choose the right location\u003c\/li\u003e\n\u003cli\u003ehow to build a brand that stands out\u003c\/li\u003e\n\u003cli\u003ehow to hire, train, and discipline barbers\u003c\/li\u003e\n\u003cli\u003ehow to win clients for life\u003c\/li\u003e\n\u003cli\u003ehow to manage competition without drama\u003c\/li\u003e\n\u003cli\u003ehow to run daily operations with military precision\u003c\/li\u003e\n\u003cli\u003ehow to expand into multiple locations\u003c\/li\u003e\n\u003cli\u003ehow to create a reputation that protects your shop\u003c\/li\u003e\n\u003cli\u003ehow to develop longevity and a generational legacy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRaw, practical, and rooted in real experience, The Art of the Chair blends street intelligence, business principles, and the timeless wisdom of Sun Tzu to teach you how to build a barbershop empire that stands the test of time. If you want to not just survive–but dominate–this is the book.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492196753781,"sku":"9781971241005","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781971241005.jpg?v=1786529024","url":"https:\/\/backstory.london\/products\/art-of-the-chair","provider":"Backstory","version":"1.0","type":"link"}