{"product_id":"analysing-the-cultural-unconscious","title":"Analysing the Cultural Unconscious Science of the Signifier","description":"\u003cb\u003eWhat are we doing when taking  psychoanalysis from the couch to the analysis of society, culture, and arts?\u003c\/b\u003e  How is it possible to do so? How is it possible to move from singular  experiences to universal structures detected in culture and  society? Could psychoanalysis applied to art works become more sensitive to  their aesthetics form?\u003cbr\u003e\u003cbr\u003ePsychoanalysis is often disclaimed  as non-scientific, since its main object - the unconscious - has no positive  existence. This book, however, proposes psychoanalysis to be a \"science of  the signifier\". It takes as its object the signifier - the signifying part of  the sign - insisting that it always says more (or less) than intended,  because its very materiality carries unintended messages. By defining the  object of psychoanalysis as the signifier, this volume argues that we can  speak of psychoanalysis as a science, even if it is closer to semiotics than  biology. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eAnalysing the  Cultural Unconscious\u003c\/i\u003e builds on this idea by arguing that the analysis of the signifier is  the way to understand not only the individual unconscious, but also the  cultural one. Replacing a person''s monologue on the couch with ideology  criticism or a piece of art, applied psychoanalysis allows us to analyse  culture and the arts in a new way, uncovering the cultural unconscious.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483472896373,"sku":"9781350088368","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781350088368.jpg?v=1786178641","url":"https:\/\/backstory.london\/products\/analysing-the-cultural-unconscious","provider":"Backstory","version":"1.0","type":"link"}