{"product_id":"alignment-advantage","title":"Alignment Advantage","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Studies show that organizations which are highly aligned are 72% more profitable than their competition. \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;The Alignment Advantage\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Arguing that Simon Sinek's \"start with why\" approach is compelling yet flawed and Peter Drucker's claim that \"culture eats strategy for breakfast\" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;The Alignment Advantage\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483580572021,"sku":"9781398610606","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398610606.jpg?v=1786178805","url":"https:\/\/backstory.london\/products\/alignment-advantage","provider":"Backstory","version":"1.0","type":"link"}