{"product_id":"ai-intervention-in-digital-and-social-marketing","title":"AI Intervention in Digital and Social Marketing","description":"This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510097650037,"sku":"9783032160409","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783032160409.jpg?v=1787130421","url":"https:\/\/backstory.london\/products\/ai-intervention-in-digital-and-social-marketing","provider":"Backstory","version":"1.0","type":"link"}