{"product_id":"affiliate-hypothesis","title":"Affiliate Hypothesis","description":"\u003cb\u003eTurn Every Commercial Link into Revenue\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDespite processing billions in transactions, affiliate marketing remains misunderstood and underutilized. Many advertisers leave money on the table by ignoring this performance-based channel, while content creators miss opportunities to monetize the value they generate.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Affiliate Hypothesis: Universal Link Monetization to Save the Open Web\u003c\/i\u003e presents a bold vision: the Affiliate Hypothesis argues that every commercially relevant link should generate fair compensation for the creator who shared it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInside, you will discover\u003c\/b\u003e:\u003cbr\u003e\u003cul\u003e \u003cli\u003eHow affiliate marketing compares to walled gardens and programmatic advertising\u003c\/li\u003e \u003cli\u003eWhy traditional media buyers overlook this channel\u003c\/li\u003e \u003cli\u003eHow to evaluate platforms, networks, and affiliate types\u003c\/li\u003e \u003cli\u003eWhat separates high-performing programs from mediocre ones\u003c\/li\u003e \u003cli\u003eHow AI and zero-click search will reshape digital marketing.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWritten by an industry pioneer with experience spanning Zappos, Shoes.com, Edmunds.com, the Performance Marketing Association, the agency Schaaf-PartnerCentric, and FMTC, this book provides the knowledge advertisers, agencies, and creators need to capture the full value of their commercial content.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57536459276661,"sku":"9781642256857","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781642256857.jpg?v=1788186273","url":"https:\/\/backstory.london\/products\/affiliate-hypothesis","provider":"Backstory","version":"1.0","type":"link"}