{"product_id":"a-practical-guide-to-ethics-in-public-relations","title":"A Practical Guide to Ethics in Public Relations","description":"\u003cp\u003eWorking in public relations involves daily opportunities to make ethical decisions. You might need to advise a client on disclosing corporate connections or advocate for honesty when working with the media. Knowing how to handle these questions is essential to a successful career in the industry.\u003cbr\u003e\u003cbr\u003eApplying foundational ethical frameworks to real-life cases, this guide empowers you to navigate the delicate balance of values and demands within public relations and media practice as a whole. \u003cbr\u003e\u003cbr\u003eBrimming with case studies, practitioner advice, practical ethical dilemmas, the second edition features content on\u003cbr\u003e-Generative AI in PR practice (disclosure, authorship, transparency, and accountability)\u003cbr\u003e-Synthetic media\/deepfakes, misinformation, and content verification\u003cbr\u003e-Data ethics, privacy, and consent in audience targeting and personalization\u003cbr\u003e-Algorithmic bias, fairness, and equity in campaigns and measurement\u003cbr\u003e-New and updated cases drawn from both industry and classroom contexts\u003cbr\u003e-Governance frameworks, practitioner checklists, and updated teaching aids (slides, discussion prompts, and assignments)\u003cbr\u003e\u003cbr\u003eFor future public relations professionals, advocating for ethical practices moves the industry forward and makes it a sustainable and rewarding career path. This guide sets you on the path to ask the hard questions and make the best choices.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Paperback","offer_id":57680069919093,"sku":"9798216463207","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":57682793562485,"sku":"9798216463214","price":90.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/a-practical-guide-to-ethics-in-public-relations","provider":"Backstory","version":"1.0","type":"link"}