{"product_id":"9789811944567","title":"Dealing with Socially Responsible Consumers : Studies in Marketing by Jishnu Bhattacharyya","description":"This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311356424565,"sku":"9789811944567","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9789811944567.jpg?v=1762817438","url":"https:\/\/backstory.london\/products\/9789811944567","provider":"Backstory","version":"1.0","type":"link"}