{"product_id":"9789063696351","title":"Think Like an Adman, Don't Act Like One by David Snellenberg","description":"Advertising is far   more than a 30-second commercial on TV. It's everything you do to lure people   into different behaviours, into other perspectives, or different options.   You're advertising all day long. For yourself, your company or brand. Your   NGO, political party or school. Your neighbourhood, city or country. In every   conceivable way. By telling stories. Or twisting the facts. By making some   things seem more attractive and others uglier. By sketching out an   alternative. By stimulating people or discouraging them. And the nice thing   about advertising is that everyone does it. But only a few are any good at it   (just look around you).   This book is for anyone who wants to learn how to   seduce. A loved one, a colleague, a client or, indeed, a large group of   people. And, once you've read this book, you won't have to be an advertiser   to do it.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311142383989,"sku":"9789063696351","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9789063696351.jpg?v=1762816659","url":"https:\/\/backstory.london\/products\/9789063696351","provider":"Backstory","version":"1.0","type":"link"}