{"product_id":"9783777434889","title":"Alfons Mucha by Wilfried Rogasch","description":"At the beginning of the twentieth century, when Alfons Mucha went to the United States for four years as a lecturer, the world-famous poster designer, Art-Nouveau book illustrator, designer, photographer and painter was greeted with enthusiasm. Mucha is regarded as one of the most important representatives of Jugendstil; he knew how to move between the various genres more skilfully than virtually any other artist of his day.   After training as a stage decorator in Vienna, Mucha travelled via Munich to Paris. There he created a stir in the 1890s with his stylistically refined and elegantly executed posters. These designs were not only his artistic breakthrough; they also revolutionised the aesthetic of what was still a new medium. Mucha's later works also demonstrated the inimitable \"Mucha style,\" which celebrated floral elements, lines and beauty and which is lavishly illustrated in this book.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56310444851573,"sku":"9783777434889","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783777434889.jpg?v=1762814758","url":"https:\/\/backstory.london\/products\/9783777434889","provider":"Backstory","version":"1.0","type":"link"}