{"product_id":"9783721200430","title":"Typography : A Manual of Design by Emil Ruder","description":"This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world.  This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge. Beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56311066427765,"sku":"9783721200430","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783721200430.jpg?v=1762816362","url":"https:\/\/backstory.london\/products\/9783721200430","provider":"Backstory","version":"1.0","type":"link"}