{"product_id":"9783658458331","title":"Principles of Marketing : A Comprehensive Introduction for Students and Practitioners by Manfred Bruhn","description":"Learn about the principles of marketing - a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.   ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56420323230069,"sku":"9783658458331","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783658458331.jpg?v=1764607213","url":"https:\/\/backstory.london\/products\/9783658458331","provider":"Backstory","version":"1.0","type":"link"}