{"product_id":"9783319500904","title":"Introduction to Electronic Commerce and Social Commerce by David King","description":"This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). ?New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. ?Wherever appropriate, material on Social Commerce has been added to existing chapters. ?Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.   The book is organized into 12 chapters grouped into 6 parts. ?Part 1 is an Introduction to E-Commerce and E-Marketplaces. ?Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. ?Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. ?Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56310404120949,"sku":"9783319500904","price":109.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783319500904.jpg?v=1762814738","url":"https:\/\/backstory.london\/products\/9783319500904","provider":"Backstory","version":"1.0","type":"link"}