{"product_id":"9783110718348","title":"Brand Fusion : Purpose-driven brand strategy by Tom Williams","description":"Finalist in the Business: Marketing \u0026amp; Advertising category of the Best Book Awards 2023 awarded by American Book FestFinalist in the Marketing - Branding category of the Goody Business Book Awards 2023  Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.  It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56313279709557,"sku":"9783110718348","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783110718348.jpg?v=1762826305","url":"https:\/\/backstory.london\/products\/9783110718348","provider":"Backstory","version":"1.0","type":"link"}