{"product_id":"9783032080301","title":"PRE-ORDER NOW The Platform Playbook : The Marketer's Guide to Designing, Scaling and Leading Platform Growth by Leeya Hendricks","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 06\/01\/2026 \u003c\/strong\u003e\u003c\/p\u003eIn an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.   Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today's digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.   Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations. \u003cbr\u003e  \u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369489117557,"sku":"9783032080301","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783032080301.jpg?v=1763553400","url":"https:\/\/backstory.london\/products\/9783032080301","provider":"Backstory","version":"1.0","type":"link"}