{"product_id":"9781921804687","title":"Negotiate, Influence, Persuade : How to Persuade Others to Do What You'd Like Them to Do by Michael Yardney","description":"\"Success in life depends on your ability to influence others.\" - Michael YardneyLife is a constant negotiation - with your boss, your partner, your kids, and your clients. In this timely and transformational guide, bestselling author Michael Yardney shares the tools that drive success in today's hyper-connected, AI-enhanced world. Whether you're negotiating a business deal, a pay rise, or dinner plans, understanding the science and art of influence is your competitive edge.   With real-world strategies and deeply human insights, Negotiate, Influence, Persuade will transform how you conduct business, lead others, and navigate life's toughest conversations. It's more than a manual on sales - it's a roadmap to motivating people and shaping outcomes with integrity.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368251502965,"sku":"9781921804687","price":26.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781921804687.jpg?v=1763548961","url":"https:\/\/backstory.london\/products\/9781921804687","provider":"Backstory","version":"1.0","type":"link"}