{"product_id":"9781917391610","title":"The Art in Marketing : Why we need less science and more art in marketing by Anthony Tasgal","description":"This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline. Drawing inspiration from Germaine Greer's assertion that \"Marketing is the art-form of the 20th century,\" Tasgal argues that marketing's relentless pursuit of scientific rigor - particularly its emulation of physics with its emphasis on universal laws, reductionism, and \"arithmocracy\" - has stifled its inherent artistic and cultural essence.   Tasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice. He provocatively asks why creativity was cordoned off and assigned to a select group of \"creatives,\" rather than being seen as fundamental to all marketing endeavour's. The Art in Marketing Book offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369380983157,"sku":"9781917391610","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781917391610.jpg?v=1764837766","url":"https:\/\/backstory.london\/products\/9781917391610","provider":"Backstory","version":"1.0","type":"link"}