{"product_id":"9781915951014","title":"Ego Flip : How to Reset Your Leadership Life by James Woodcock","description":"To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will inevitably not lead but be led. This important book explores the paradox of self-reference that lies at the heart of leadership - ie, the story of ego. It examines the assumptions that have shaped the conventional view of leadership and offers a radical new paradigm and way to lead.   The author explores the important role that ego plays within individual leaders. It looks at how ego has emerged as a new \"meta ego\" - the coordinated, collective expression of ego that is polarizing our world today. And through a new leadership manifesto (a set of 8 conscious imperatives that offer a new vision for transcending the ego), the author provides a pathway for leaders to rethink today's conventions and what great leadership really means.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56313186156917,"sku":"9781915951014","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781915951014.jpg?v=1762825847","url":"https:\/\/backstory.london\/products\/9781915951014","provider":"Backstory","version":"1.0","type":"link"}