{"product_id":"9781913019358","title":"Transport For Humans : Are We Nearly There Yet? by Rory Sutherland","description":"Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all.   As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans.   This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities have shaken up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56309074329973,"sku":"9781913019358","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781913019358.jpg?v=1762810337","url":"https:\/\/backstory.london\/products\/9781913019358","provider":"Backstory","version":"1.0","type":"link"}