{"product_id":"9781912635382","title":"From Crew to Captain: A List of Lists (Book 1) by David Mellor","description":"The author of the From Crew to Captain series, David Mellor, shares lists from 10 key areas of business start-up:`The purpose of this little book is to help people understand the work they will need to do in order to set up their own business. I have made this journey myself, and helped many other people do the same over almost 20 years.   I have selected 10 key areas of business start-up, and given you 10 areas to consider if you are going to move forward with confidence and \"eyes wide open\".   I hope that the lists will help to inform your reflection, planning and resultant activity.'\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56309033206133,"sku":"9781912635382","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781912635382.jpg?v=1762810164","url":"https:\/\/backstory.london\/products\/9781912635382","provider":"Backstory","version":"1.0","type":"link"}