{"product_id":"9781912555642","title":"100 Million Hair Ties and a Vodka Tonic : An entrepreneur's story by Sophie Trelles-Tvede","description":"\"Why didn't I think of that genius idea?\" This is the remarkable, at times funny, story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble - the revolutionary hair ties that have taken the haircare industry by storm. Today, Sophie Trelles-Tvede's company has sold over 100 million hair ties around the world and turns over $15 million.   As a first-year university student, getting ready for a party, Sophie spotted an old telephone cord and decided to use it to tie her hair with. The next morning, she noticed something different with her hair: she did not have a headache after untying the cord and there was not much of a mark (or kink) in her hair. The genius idea of invisibobble was born right there! This is the story of the idea and thereafter - the ups and downs, funny and serious moments, of an entrepreneur's journey that will inspire others and reveal what it takes to succeed.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56309325529461,"sku":"9781912555642","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781912555642.jpg?v=1762811334","url":"https:\/\/backstory.london\/products\/9781912555642","provider":"Backstory","version":"1.0","type":"link"}